Do you know the bad history of cold calling?
Do you know why people hate cold calling?
Why we get the ick when we answer the phone, thinking it’s our next sale, someone we wanted to hear from, only to hear a gap between pick up and answer, and the dreaded pitch of a commission hungry sales aggro on the other end?
Ever since cold calling crashed from the telemarketing scams of the 80s/90s from corrupt wall street and insurance companies, cold calling was not longer about being slick.
Slick was priority then. It was easy on the ears and wet the palate. Slick was ruined by the poor sales ethics behind it. Lawsuits were had and new restrictions by the FTC, FCC, and SEC were enforced.
This is where cold calling crashed. It was tough b/c now the general population was scorned and skeptical.
As of 2025 though, we may be in one of our first real cold call come-backs. And not in every way you may think:
- Yes, the post covid tech fatigue is real
- Yes, cold email is tough and on the decline
- AI robo calls (along with other dialers) are illegal.
- Compliance from parallel dialers is strong
The reason is cold callers are becoming trustworthy again.
Less slick tricks and as many faulty companies. Instead, we’re using closing skills without convincing prospects to do what they would regret
The proof is in the pudding. Since the beginning of SHP’s existence, we’ve had more prospects respond PLEASANTLY to cold calls than in any other time. Check out this call from
SHP caller, Sammy.
She simply has a crisp, transparent, opening, followed by a specific discovery question. At this point, the prospect not only does not hang up the phone, but
expresses their interest.
Some would consider this a minor miracle, especially compared to what could have happened — hang ups, telling off the SDR, distrust checking (objections around credibility), and bad attitudes. Not only did they agree to the next step, but also seemed to be cheerful and grateful about it along the way.
This is one call, let alone the other crazy ones in between; but this type is no longer uncommon in the 21st century. Humans, actually being thankful to hear about a valuable offering from another human. The race is on to clean up cold calling, building trust back in the market place through:
- Product (no more penny stocks!)
- Process (Doesn’t lead to a dupeee)
- Person (Tone, sincerity, authenticity)
Cold calling is back!
In high performance and high trust,
Ryan P
Cold Call CEO